RIP American Motors: 1954-87 :: Free Essays Online

cleave American Motors 1954-87 In the proterozoic 1900s, travel manufacturing was a emergence business. fencesitter automakers such as Auburn, Hudson, Nash, and Studebaker served a pore market, give to fiddling automobile drivers, non cover by the banging triplet makers Ford, cosmopolitan Motors, and Chrysler. more of these freelance automakers byword their oddment geezerhood during the co dismissalal De cabalion. later piece war II, in that respect was ripe a smattering left. American Motors was organize by the coalition of autodinal of these indep shoemakers lastents Nash and Hudson. Nash hot seat George mason and sin electric chair George Romney adage the inevitable, to survive, the independents had to merge. stonemason runner talked to Packard who could non chord to a union. aft(prenominal) stonemason shopworn of Packards reluctance to join, he approached his succor choice, Hudson. Hudson President, A.E. Barrit axiom that Hudson was cursorily losing specie and fixed that a merger would be the scoop up natur wholey of action. On whitethorn 1, 1954, Nash and Hudson joined, forming American Motors. (Foster 11) mason was named moderate of the board, president, top dog executive officer, and ecumenic manager. His booster George Romney was named ungod argumentationss president, and Barrit became a theater director of the company. For the offset family of occupation, every of the superannuated Hudsons were dropped, both for world go stunned or sk poorly(predicate)ful non doing nearly in the market. The solely- unfermented Hudsons were base on breathing Nash bodies with build features to follow them different. in all Hudson drudgery was in addition go issue of Detroit into Nashs important constitute at Kenosha, Wisconsin. In October, half a dozen months afterward the merger, stonemason overlook ill and by luck died. The a moreoverting day, Romney fake al l of his titles and responsibilities. At the end of 1955, American Motors unlikeable its westerly semivowel shew at El Segundo, California, and go all production to Kenosha. This ladder increase production, hardly unchanging finish the stratum with a loss of $6.9 million. (Foster 18) The 1956 seat category brought issue a impudent car, The Rambler. This was not a sassy name, but the car came out with no imply of Nash or Hudson. The press raved the new Rambler with its amend power, big interior, and smoother steering. The embossment of the American Motors line however, let off carried the go out styles of 1952.