Ontela Pickdeck A Essay

I would focus in priority on the teenagers, then on the young professionals and in conclusion on the p atomic number 18nts and the elderly. As a issue of fact, teenagers are the part of the population both(prenominal) most sensitive to fad phenomena and beat out at using new-made technologies.1) Regina, the immature First element to targetThe teenagers coevals is and has al manners been very sensitive to fashion. Moreover, immerged in the Internet Age since their childhood, they go out al counselings be looking for the state-of-the-art thingamabob or natural covering (and allow for always have the condemnation to do it). thus they depart be curious just about the Ontela PickDeck for its revolutionary aspect and its ability to pertain all their devices rapidly. If their friends put the coating they go out surely do so. On the other(a) hand, they are very good at using new technologies so they will not have the apprehension of dealing with that one. More importan tly, they will be the PickDeck surpass ambassadors to their parents ( share most difficult to target) afterwards, and able to submit it for them. The segments main thoughtless(prenominal)ness is that they do not have got their own money.2) Steve, the Young overlord Second segment to targetThe young professionals contemporaries did not grow with the Internet Age so they master it a bit less. They are less curious and have less time so they would use it notwithstanding if they tail see a free-enterprise(a) advantage for their work but they mostly work in the old-fashioned way. They will focus on the following qualities of the masking the rapid-sharing, the ease of use and the fact they can use it from everywhere. They would follow the movement if the coat was spreading among their colleagues. The main default of this segment is their lack of time both to field of study advertisement and to learn how to use the performance (relatively proud apprehension to use it).3) Sar ah, the evoke Last segment to targetThe parents generation does not understand anything about new technologies. They generally cannot even use a third of their devices options. However, once installed on their smartphones they will certainly enjoy it. A non-exhaustive defaults leaning of the segment may contain The high apprehension to use such an applicationThe lack of time to consider purchasing itThe low sensitivity to fadsThe inability to install it themselvesThat is why PickDeck needs children as ambassadors2) take a shit positioning statements for you two first elect target personas1) Regina, the TeenKey themesA state-of-the-art technologyA enduring connective everywhere, at any timeA connection with all your friends via kind networksAmbassadors to the familyMy new product PickDeck is the state-of-the-art way to have the pictures you take directly gettable on all your devices and social networks. Everywhere, anytime, the tuner technology will allow you to slip away s haring your best moments with your friends and family.2) Steve, the Young ProfessionalKey themesA permanent connection everywhere, at any timeA fast and efficient applicationAn easy-learning applicationTimeMy new product PickDeck is the easiest way to upload the pictures you take automatically on your devices, it is definitely time-efficient. Everywhere, anytime, the wireless technology will allow you to keep improving your talent and sharing with your customers and friends.