The Poor Performance Of Euro Disney - 1569 Words

1) From the Case Study, we can see that many different factors came together and contributed to the poor performance of Euro Disney during its first year. The primary reason for the failure in its first year was its high cost as EuroDisney was charging 280 Dollars to enjoy the attractions of the park and the hotel was charging prices comparable to the most luxurious hotels in Paris. In addition the airfares were cheaper to Disneyworld in Florida with guaranteed good weather. The Disney executives also made a major mistake in understanding and researching the French and European culture. The French people rejected the, thru Disney imposed, American culture because they just introduced American cartoon characters and did not look after the French eating and living behaviors. Disney saw Europe as one big target group, although the cultures in Europe are extremely distinct and independent. EuroDisney also failed meet the French people through their advertisement. Rather than promoting the theme park and its attractions itself, they focused more on the size and glamour behind it. The Disneyland in Hong Kong also faced different problems. First of all the Chinese people were not familiar with the Disney characters as they were banned for over 40 years in China. Also it just offered a few rides, compared to other Disney Worlds, so customers were not highly interested in visiting it. But it performed better as it included a lot of Chinese culture. I came to the conclusion that theShow MoreRelatedThe Almost Catastrophic Business that Was Euro Disney981 Words   |  4 Pages1992, Euro-Disney opened a new location twenty miles east of Paris. Due to many different conditions, which nearly lead to failure, Michael Eisner personally structured a package to reorganize the park in 1994. Although Disney is a label known around the world, Euro-Disney was nearly a enormous catastrophe. How something like this could happen is fascinating. There are many explanations for Disney’s near terminal presentation, both predictable and unexpected. Regrettably, Euro-Disney didRead MoreDisneyland Paris1433 Words   |  6 PagesWalt Disney Company had always been successfully operating theme park until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim, California and in 1983 in Florida (Hill, 2000). While in 1983, Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese, it turned out an unexpected massive successful Tokyo Disneyland. As a result, Disney did not hesitate to invest a big sum of moneyRead MoreCase 2-1 Eurodisney1224 Words   |  5 Pages1.What factors contributed to Euro-Disney’s poor performance during its first year of operation? 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